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The Badge+Banner blog is where branding meets strategy, storytelling, and smart design. Here, we break down the art and science of building a brand that stands out, sharing insights, inspiration, and practical advice to help you navigate the ever-evolving world of branding and marketing. Whether you're launching a startup or refining your identity, consider this your go-to resource for expert guidance and fresh ideas. Dive in and let’s build something remarkable together.
This post explores how SaaS startups can stand out by leading with a strong point of view, not just features. Learn how to define your problem philosophy and use it to build trust, attract believers, and create a brand that sticks.
Your founder story can be a strategic asset for SaaS growth. Learn how to turn lived experience into a trust-building brand narrative.
Early-stage SaaS founders often prioritize product development over branding, but this approach is backwards. A compelling brand story is more than cosmetic marketing. It's a strategic asset that differentiates your product in a crowded market, creates emotional connection with buyers, and serves as the foundation for all your messaging.