Our name draws from one of the earliest forms of identity design: the medieval crests and battle flags used to distinguish kingdoms and command attention on the battlefield. Like those symbols of old, we build brand identities that are bold, strategic, and instantly recognizable—designed to help startups stand apart, align their teams, and rally people around a shared vision.

Trying to define your voice and visual identity after your product hits the market doesn’t more than just slow you down. It creates confusion, misalignment, and missed opportunities. We built Badge+Banner to change that.

Over years of B2B brand marketing, we’ve never found a space as dynamic or as rewarding as early-stage SaaS. The clarity of a founder’s vision, the speed of iteration, the chance to shape something from the ground up. It’s unmatched. We’ve also seen firsthand, from our time managing a SaaS brands in-house, that even the best-designed identity falls flat if the team doesn't understand it. We bridge that gap.

We build market-ready brand packages that don’t just look the part, they act the part. That means a clear narrative. A compelling pitch. A brand your team can confidently deploy across decks, websites, and every sales conversation. Whether your product is live or still in beta, we give you the tools to show up like a category leader—and make investors, customers, and competitors take notice.

If you’re serious about building a brand that matches your vision, let’s talk. Click below to schedule a call and we’ll figure out what your brand needs to take its next big step.